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Healthc Inform Res > Volume 13(3); 2007 > Article
Journal of Korean Society of Medical Informatics 2007;13(3):207-220.
DOI: https://doi.org/10.4258/jksmi.2007.13.3.207    Published online September 30, 2007.
Survey on the consumer preference for the internet health information of the patients' online community members
Seong Hee Jeong, Jeongeun Kim, Taeyoon Kim, Sunyoung Park, Younjoo Shin, Sunyoung Lee
1Science, Seoul National Univ., Korea.
2College of Nursing, Seoul National Univ., Korea.

OBJECTIVE: This study was carried out to obtain basic data required to plan and develop consumer-centered internet health information site for Korean population.

METHODS: An internet survey was conducted on 5 internet patient community sites between 23 January and 5 February, 2007. A total of 958 surveys were completed and included in the study. Data were analyzed with descriptive analysis, Pearson's correlation analysis, and stepwise logistic regression analysis using SPSS version 12.0.

RESULTS: According to our logistic regression analysis, the more internet usage, foreign country residents, members of breast cancer internet community, any workers except sales, and higher level of necessity/usefulness/reliability showed a higher Odds ratio for frequency of internet health information usage. Educational status, frequency of using internet, importance, necessity, usefulness, reliability of internet health information (p<.001), income, and satisfaction of internet health information (p<.05) were statistically significant in the frequency of internet health information usage.

CONCLUSION: Above characteristics should be considered for planning to develop consumer-centered internet health information portals.

Key Words: Consumer Preference, Consumer Health Information, Internet, Patient Community


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